Come For The Gold is a marketing campaign to bring together the best travel and recreational resources from all areas around the Olympic and Kitsap Peninsulas to provide entertaining and informative opportunities for people planning trips to the region, simply seeking information about the region or looking for tours, destinations, products and services that are available and accessible online.
The Come For The Gold is a "call to action" motivating people to take notice and look into what this campaign is offering. It represents the combined efforts of local communities, cities, counties, businesses and non profit organizations, such as visitor centers, chambers of commerce and economic development agencies promoting travel, tourism and the sales of locally produced products and agricultural specialty items.
The campaign promotes a treasure hunt that is primarily a media promotion. It is an integrating concept to bring together under one roof any number of diverse attributes to assist in the packaging and selling of the Olympic and Kitsap peninsulas to wider regional, national and even international markets.
This is a marketing campaign tied together under the "Oly" brand, as evidenced, for example, in OlyTreasure and OlyMap. The "Oly" brand is an abbreviation for the word "Olympic," a word that has special protection in the English language with its exclusive marketing rights granted by the United States Congress to the United States Olympic Committee. The promotion of "Oly" as the name brand for the Olympic Peninsula avoids potential conflicts with the protected words, obviates the need of claimers and disclaimers and militates against disagreements with the owners of the protected "Olympic" assets.
The Olympic Peninsula has a strong physical, economic and cultural connection to Canada, a short, ferry ride away across the Strait of Juan de Fuca.
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2009 is a year that offers special challenges to the Olympic and Kitsap Peninsula. In addition to the challenges faced by all communities around the state and the nation due to the economic recession, this region of Washington State has it own unique challenges and opportunities.
1. Hood Canal Bridge Replacement
Hood Canal Bridge is the most critical travel connection between Olympic and Kitsap peninsulas. The bridge will be closed to ALL vehicle traffic for six weeks starting May 1, 2009 until June 15, 2009.
For up-to-date information go to TheHoodCanal.com.
2. Changes in Ferry Servide
Ferries are the second most critical connections to destinations on the Olympic and Kitsap peninsulas. Schedule changes are in effect at Port Townsend PTFerry.com due to the retirement of two car ferries and the substitution of smaller, single car ferry. Passenger ferry service is temporary across Hood Canal during the bridge replacement. See HoodCanalFerry.com.
3. Preparation for 2010 Olympic Games
The opening ceremonies for the Winter Olympic Games in Vancouver/Whistler, British Columbia are only one year away. Communities and businesses on the Olympic and Kitsap peninsulas are challenged with the opportunities presented by the world wide media coverage that can potentially boost the presence of the region in the minds of the international audience during the February and March coverage of the XXI Winter Olympiad to take place less than 100 miles away.
Washington's Olympic Peninsula has a name similarity to the official games. It has a history closely associated with the history of Greece. The opportunity to benefit from the name association is a challenge that has the potential for increased tourism revenue for three to five years following the 2010 games in British Columbia.
The promotion of the Olympic Peninsula Treasure Hunt is an integral part of the positioning of the Olympic and Kitsap peninsulas to successfully take advantage of world wide media coverage of the Olympics in 2010.
For more information contact Dan Youra
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